3.
The L.V.E.R. Project
Print Design
Web Design
Product Photography
Web Design
Product Photography
Using the song La Vie en Rose as a metaphor, I explored the pink tax and its impact on women. I created small cards to be left in retail stores with the male version of a product showing the women's product on the front, and the price difference on the back. The cards lead to a website where there is more information on the pink tax and a database of women and how much the pink tax has cost them in their lifetimes. There is also an Instagram associated with the project to help generate conversation. |
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![](https://freight.cargo.site/t/original/i/850c26b09149ed4d253e7f6c53c5445ec606667a986119d2a2ff6be974591853/IMG_0725.jpeg)
![](https://freight.cargo.site/t/original/i/020d109f1e193468fc0839f7b1437d21d4f015bca81a4a179a5e53c76708abe4/IMG_0719.jpeg)
![](https://freight.cargo.site/t/original/i/a7777617a711bd335cbdb55533c34b5b30303867134ba382ad4ef7023fb7a571/IMG_0721.jpeg)