The L.V.E.R. Project
Using the song La Vie en Rose as a metaphor, I explored the pink tax and its impact on women. I created small cards to be left in retail stores with the male version of a product showing the women's product on the front, and the price difference on the back. The cards lead to a website where there is more information on the pink tax and a database of women and how much the pink tax has cost them in their lifetimes. There is also an Instagram associated with the project to help generate conversation.